Having previously worked for iconic labels such as Christopher Shannon, Christopher Kane and Perks and Mini (P.A.M), Amanda Cumming and Kate Reynolds established their independent fashion label PAGEANT in 2010. Drawing inspiration from diverse realms and praised for their innovation and ingenuity, PAGEANT collections advocate an alternate vision of femininity that is fresh, fierce and current. Their garments are forged from technically sophisticated fabrics, with aesthetic odes to sportswear.

Finalists in the BT Emerging Designer Awards 2015 and 2016, winners of the prestigious Tiffany & Co National Designer Award 2015 and with an established cult following and growing buzz in Australia; PAGEANT is steadily garnering worldwide attention for their “Strong brand DNA (and) high level of creativity” (Ruth Chapman, founder of MatchesFashion.com) and “Individual point of view” (Kellie Hush, judge and Editor-in-Chief, Harper’s Bazaar), as well as accolades from local and international press, including Harper’s Bazaar, WWD, Dazed Digital, Oyster, RUSSH, i-D Magazine, Into the Gloss and Style Bubble (“Their collections have been going from strength to strength” – Susie Bubble).

The PAGEANT woman is autonomous, self-determining and audacious. She possesses a bold individuality and a keen wit. She is astute and streetwise, yet playful and up for adventure. Engaged with art, music and culture, she is savvy yet open-minded, with a thirst for new experiences.